April 22, 2019 / by Sol Brand Solutions

4 Tactics Every Digital Marketer Should Learn

4 Tactics Every Digital Marketer Should Learn

Committing tina specific digital marketing tactics will prove to be fatal for any digital marketer. With technology, everything has become easy and so did our way of living. That’s why we have so many opportunities and strategies.

Being a digital marketer, you should always focus on how you can improve the effectiveness and efficiency of your business and name it successful. Here are the 5 tactics that you will love to learn:

Online Review Management  

You have to make sure that you can positively manage the online review system. Customers, before buying a product always look up for reviews. Around 97% of consumers say they check the online reviews of local businesses and 67% of B2B buyers say they check vendor reviews. So make sure you manage these reviews well in favor of your business.

Data and Privacy Protection

The time is up for those companies which had all the personal data of the people and took them for granted. With GDPR coming into effect its a clear sign that people are not happy with how the companies are using the data and that way in the coming times, it’s going to change for the Non-EU companies as well. So, be proactive and increase your brand value by respecting the privacy of your customers.

Online Chatbots

Online Chatbots may not sound to be the most mind-blowing use of AI but it is till now, the best and most effective use of AI you can think of these days. The best use is that it can take care of the whole customer service by itself and doesn’t require you to even maintain huge staff.

That combination of big scale and the small cost is why every brand should think about embracing chatbots this year.

Video-Based Interactions

The greatest quality of human being that you can think of is its ability to talk. Talking is the foundation of human communication and using it correctly in this digital world is what makes the whole thing even more interesting. Just think of Siri or Amazon’s echo. These Virtual Assistant have been in trend and now these voice-based interaction is expected to affect digital marketing.

It’s all about understanding what’s in the trend, being always proactive and never saying no to any new things.

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