March 22, 2019 / by SOL Brand Solutions

Common Mistakes Made by Trade Show Exhibitors

Common Mistakes Made by Trade Show Exhibitors

Trade shows are an investment for your company. It is a great opportunity for your company to meet new and ideal perspective, generate leads, boost sales, and generate leads as a whole. Be it the large companies it the smaller ones, all of them gain a lot of things which are either materialistic or abstract through trade shows. However, while planning extensively during a trade show most of the novice exhibitors keep doing some common mistakes.

Here are some of them that you would like to avoid while doing the same-

Trade shows are all about bringing in the visitors and the company closer to one another. Visitors always like to touch the products, even if they don’t buy it and sometimes they buy it just because they touched it. However, creating a difference between the products and the visitors creates a gap that harms the impression of your company.

  • Poorly Designed Trade Show Booth

Trade show booth design is a crucial factor as it unconsciously decides the fate of your trade show booth expectations. People can just look at a glance and decide whether they would attend it or not and that’s what matters. So design if the booth is important but more important is that it should not be out of context. They should clearly be related to your brand, especially the colors and designs because they prove to have a subconscious effect on the visitor’s mind.

  • Attending A Wrong Trade Show

Trade show participation requires months of hard work, planning, and a lot of resources and that’s why it’s important that you participate in those that belong to your class of company. Now everyone is smart enough to know that if their company belongs to a medical industry they won’t even think of participating in an automobile trade show. But what we mean by attending a “wrong” trade show is that attending an “out of niche” trade show. Like, if your company is into automobile spare parts sales then attending a car trade show wot really be something of help.   

  • Failing to Follow up with the Leads

Now you might have a good execution booth which resulted in a really good generation of leads but a grave mistake would be to not follow up with those leads. That’s when you should be extra precautions because that’s where the real business takes place and that’s why make sure you everything possible to turn them onto leads.

These mistakes can cost you a lot of loss in terms of money and that’s why you should take extra measures and care to make sure they don’t happen again.

Categories: Learn


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