March 26, 2019 / by SOL Brand Solutions

Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

In this modern world of brands, it’s all about making a perception about your brand in people’s minds. For a successful trade show experience, all that matters is having a tactic to send in your message about your brand to the people.

Here we are to discuss some digital tactics on how you can do it better:

  • Be Early

There is a saying that the early bird gets the worm. Well, it surely is true. The time before a trade show starts, especially the last month before it starts is the most crucial one. You have to be very much active and leave no stone unturned when it comes to campaigning and marketing. Digital tactics allow you to build recognition early about your brand. You start by email campaigning. Sending emails to the customers and also new visitors who have already enrolled themselves to be present at the trade show is a great way of campaigning about your brand. You can even start pre-registration when it comes to taking part in your booth games. All of this stuff will create some sort of buzz around your booth.

  • It’s all about the experience

Consumers and visitors speak highly of those brands that provide a great experience to them at the trade show. Interacting with the audience and using digital tactics like collecting demographic attention on your iPad and creating leads is a great way of increasing your chances of success at a trade show.

Your exhibition success means nothing if you don’t have a proper exhibition ROI. You should create some sort of POP that will case study your event performance and will include exhibition ROI.

  • Checking-in with the audience

Don’t let your competitors have the last laugh. Check-in with the audience and keep the conversation going on. Tell them about the great experience they had and earn ways to follow up with them after the event. Take their contact info and do the business.

Typical Trade show marketing focuses on the audience and targets them when the event starts but with implementing these digital techniques you can learn how to focus on visitors months before the trade show which increases your chance of success drastically.

Categories: Learn


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