Every Company or Brand that takes part regularly in trade shows knows how important it is to attract more and more visitors towards their booth. Companies crave for visitors and it’s their luscious dream to have a booth that attracts irresistibly to any visitor that’s walking by the aisle of their trade show booth.
That’s why here are some ideas that will surely attract visitors to your booth:
Live Product Demo
The main attraction that drives buyers towards trade shows even in the age of online marketing is because they can see and touch and even use the products before buying them. So using this option as an advantage for your booth will attract more and more attendees towards your booth. You can have 3-4 staff presenters who will demonstrate your products for them constantly and may even invite the visitors to try them themselves. For that, train your booth staff to effectively demonstrate the products smoothly and comfortably.
Games and Contests
Well, no matter how and where you grow up, we all love to play games. Incorporating this very tendency of people to get indulged in playing games can increase the attraction of your booth to a whole lot extent. Trade show games can be selected to fit your audience and booth size. They can be designed to include your company branding and logo. You can host games that are digital or old-school analog-style
Technology and Digital Platform
Trade shows have been there for a long time and even in today’s era of online marketing, it still is growing and this is only because of the implementation of technology by various brands into their exhibits. Attendees are never without their smartphones, iPhones, tablets and that’s why using the online presence of the brands and making attendees aware of it increases the chances of your success.
Exhibition nowadays is raising the bar by trying to provide the attendees with experience in a way that will make them remember the trade shows and especially the brands. Experiences are best when they are immersive, personalized activities that emotionally connect buyers to your brand story. They engage the senses and are hands-on. At a trade show where there is a minimum number of 100 exhibitors competing against one another, you need to look for the edges over them, and using these are definitely going to help you!