A messe display goes a long way in determining just how successful your exhibit was, since it is the very first thing a customer will see, even from far away. If it appears to be interesting or catchy, they will be drawn to it like a moth to flame. Thus, make sure you include your stall’s expenses in the show budget as it will be quite the profitable investment. Many exhibitors today agree that spending on their booth to make it attractive and popping has led to bringing in more customers. So, why don’t you opt for the same? Here are some of the latest trends for exhibition stand design that you can try out:
- Tech reigns supreme – In today’s world, technology undoubtedly reigns supreme, so why not use it to your advantage? Stuff like virtual reality and augmented reality are doing wonders in increasing customer engagement. Incorporating touch-screen displays, 3D projections, and interactive presentations can help you attract your prospective customers and others too.
- Immersive customer experiences – More and more exhibitors are starting to include immersive experiences in their booths for the customers. Wouldn’t you want to visit a stall that has more to offer than just sights and sounds? A great way of doing this is through a pop-up booth style that is much more visceral.
- More comfort, less formal – Customers these days tend to visit booths that are more laid-back, offering a homely feel. You can opt for such a booth with fabric walls, comfortable couches, armchairs, etc. This also gives an inviting impression which a customer will surely love.
- Shine bright like a diamond – Lighting is everything, the brighter your booth looks, the more people will be drawn to it. Hanging chandeliers, backlights, track lights, luxury lightings, etc. are great ways to attract an audience.