Trade shows require a lot of effort and investment of all fronts. But all of this can go to a toss if your staff who will manage the booth aren’t up to the job. During the trade show, they are going to be the spine of your marketing strategies. They will also act as the face of your company. So, your choice of staff can either make or break it for your business during the next trade show. But how do you know who is the ideal fit for the job? Here are some tips to get you started.
People from your organization
When you are picking out booths from your organization, the odds are more in your favor. The first thing you need to find out is how much the individual trust in your product/service and how much faith he/she has in your brand mottos. People who trust your product/services will always try their best to convince the attendees the same.
The second thing you’ll need to look out for is how friendly these people are and how good is their conversation skills. A friendly and extroverted person will be able to engage the visitors better and will generate better leads for you.
Your trade show staff also have to be very well versed in the subtle art of etiquettes. But even if your staff are not up to it yet, some proper training can prepare them well. Just make sure they pass the first two criteria in flying colors.
People from outside the organization
Often trade show participants are forced to hire people outside the organization for various reasons. While interviewing such candidates, it’s recommended to use the same criteria as your own staff but getting enough people who fit those criteria completely is highly unlikely. In such a scenario, arrange proper and lengthy training sessions for your new recruits to develop the traits that you deem necessary.
Recruiting personnel for your trade show is one of the most cardinal choices you are going to make while planning a trade show. Hopefully, our discussion above will help you find out just the right staff who will take your trade show performance to new heights.