March 24, 2019 / by SOL Brand Solutions

Tactics to win the ‘in-booth’ game

Tactics to win the 'in-booth' game

At a tradeshow where thousands of brands come in with only one hope to succeed, the chances of being successful depend largely on what you do with your brand’s image. A trade show is where you get a lot of visitors, some who may be acquainted with your brand for the first time, and that’s why the “in-booth” experience matters a lot as it can actually boost up your sales.

Here are some tips on how to win the “in-booth” game:

  • Promotion of Your Brand

Promoting your brand in a unique way can make your brand look prosperous to visitors as much as possible. You can invest in high-quality promo items for this purpose which will actually make your brand more attractive and approachable.

  • Brand’s Products Demos

It’s in our human nature that we trust things that we can see and feel. So, letting the visitors touch and use your products personally can increase your chances of acquiring leads to a greater extent.

  • Make Use of Technology

Technology is a thing of wonder. Technology has all the power to make even simple stuff look wonderful. Now trying to educate your visitors about the technology your brand uses to create the products or to teach them about your company history might be boring but doing the same thing using LED screens which consist insights about your brand and the technology it uses makes your brand more interesting to customers which leads to a great trade show experience for the visitors.

  • Incorporating Games

Games, of any sort, are much addictive, fun, and exciting. So using this quality of games at your next tradeshow can do wonders for your brand. People will enjoy their time at the booth, playing games with one another and when they get free and start feeling” at one line” with your brand, that’s when you do the business.

In the end, it’s all about giving the people a nice experience. If you think about sales and profits all the time, you are most likely to fail but if you think of ways to give them something called experience, that’s when you will succeed at a trade show.

Categories: Learn


Your email address will not be published. Required fields are marked *

WhatsApp chat