April 18, 2019 / by SOL Brand Solutions

Tips for Creating the Best Brand Experience through your Event App

Tips for Creating the Best Brand Experience through your Event App

In today’s world, the attendees are generally glued to their smartphones and that’s why the smart event organizers have come up with event apps that are going to increase the event value and make it more interesting and engaging. Creating a truly impactful experience for the visitors starts with these simple steps.

Here are some tips on how to make your event app successful:

  • Start Early

Before the event begins, send an email to all the attendees and exhibitors about the launch of the event app. It will create general awareness and people will get to know more about it. Ask them to download them and before it begins, ask them some questions like why are they interested in this event, what are they looking forwards to. It will make the whole process even more engaging.

  • Encouraging People to Download

Providing free wifi with passkeys can be a great method to encourage them to download the event app. At the registration table, while giving them the pass key ask them to download the event app. Doing so, more and more people will download it.

  • Contests and Games

Leveraging games and contests within the app is a great way to jumpstart adoption and activity. For example, you can give a prize to attendees who check-in at every exhibitor booth or enter attendees into a raffle if they leave five or more ratings or three survey completions.

  • Get the Speakers and Exhibitors involved

Last but not least, encourage speakers and exhibitors to become advocates for the app. Ask the keynote to pose a question that attendees can answer via the app. Encourage exhibitors to give swag to people that check in to their booth location. Not only does it help app adoption among attendees, but it opens up the conversation to all event stakeholders.

Following the above steps will make sure your event app is a successful venture from your side and people are likely to enjoy such a lovely experience

Categories: Learn


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