When planning for a trade show, one of the major elements that make a major difference to the atmosphere and the occasion is event lighting. The right lighting will direct the attention of the visitors towards your booth and will get them in their mood and will make the atmosphere perfect for the event which could be anything like conferences, trade shows, corporate occasion or even a private party. Here is why lighting has to be perfect:
Setting the Tone
Lighting is a crucial part when it comes to designing the booth and should never be overlooked or neglected. Doing so might result in fewer visitors and ultimately less attention. Lighting sets the mood for the evening and is very much required when it comes to business.
Lighting for Business
When it comes to business events, avoid bright fluorescent lights at all cost. These are a pain in one’s eyes and can cause blurry vision. Always go for warm lights as they make everyone around your booth comfortable and happy and they might stay for a longer time around your booth because it will make them very much comfy. You may also choose remote lighting which will be quite beneficial for business conferences. These can be dimmed on purpose when the speaker is on the stage and can be brightened again forQ&A sessions.
Being Visible at Trade Shows
Trade shows take place at venues which are already overcrowded with bright lights all around it. So, one way to be unique and visual is to get warm lights around your booths that will create a comfortable space for the attendees. They might want to stay for a longer time around your booth resulting in a higher opportunity for you to capture leads.
Creating a happy environment
Warm light equals a happy environment. Just as being outside in bright sunlight makes people happy and they start to glow from the inside out, lighting inside space can have the same effect. The goal is to find the perfect balance between happy mood lighting and the desired ambiance lighting.
These tips are surely going to help you design your exhibition booth in a much better way.