A trade show is highly preferred by most companies today, be it B2B or B2C, mainly because of its interactive nature. It is one of the few places where customers can meet their favourite companies face to face, experience products, give their feedback on the spot.
Thus, interactions at exhibits are very important, and here’s how you can make the most of them:
- Getting more sales with areas of private conversation – Many booths are often designed with private areas where you can have one-to-one conversations with clients, companies, or even the general public. Usually, this works well when your salespeople can contact potential leads before the event to schedule sales follow-ups with the ones who have already shown interest
- Luring attendees with luxury materials – Who doesn’t love lavish materials and feast their eyes on grandiose? In a trade show, this creates quite a stir as attendees are usually bored with seeing the same old designs and booth spaces. Instead of going for the same old design concept, you can opt for luxury items such as Italian tiles, designer couches, beautiful tables, etc. to lure in the customers.
- Creating a social leaderboard – If you want attendees to get motivated and provide you with higher user-generated content, the best thing to do is to create a social leaderboard. This is highly beneficial because user-generated content carries much more value than any crafted messages. This can be hugely profitable because you can increase word-of-mouth referrals and brand awareness, by motivating your audience to share your content.
- Using a product-facing design – Sometimes, you can make the most out of booth interactions by creating a product-facing one where the product does all the talking for itself. This helps to create great brand awareness, interest, and also an emotional push to complete the deal.